At Consiliarium, we have found that by reverse engineering the benefit strategy setting process, every strategy must be able to answer the following three questions. How does this strategy empower individuals to be healthy? How does this strategy help to control costs? And how does this strategy simplify the associated day to day administrative burden? If we can’t put a bold check mark next to each of these criteria or if checking one comes at the expense of not being able to check another, you will find us back at the drawing board.